CLOUD SOFT™: BALLET, OFF STAGE

CLOUD SOFT™: BALLET, OFF STAGE

Ballet codes, softened for everyday life.

A softer take on ballet.

DAPHNE.LAB Cloud Soft™ draws from the quiet side of ballet — the moments between rehearsals, the softness of practicewear, and the understated elegance of the studio.

Across SEIRA and AURA, familiar ballet codes are reworked through two distinct silhouettes, bringing the delicacy of the studio into everyday dressing.

BETWEEN REHEARSALS

Away from the stage, ballet takes on a different character — quieter, softer and more undone.

Leg warmers, delicate straps, sheer layers and muted pastels shape the visual world of Cloud Soft™, where ballet references feel less like performance and more like a state of dress.

Cloud Soft ballet campaign Cloud Soft ballet campaign

TWO TAKES ON BALLET

Cloud Soft™ explores ballet through two distinct silhouettes — Cloud Soft™ Ballet Mary Jane Flats rooted in familiar ballet codes, and Cloud Soft™ Retro Trainers translating that softness into a low-profile sneaker.

SEIRA — THE CLOUD SOFT™ BALLET MARY JANE FLAT

Delicate and understated, SEIRA brings the Cloud Soft™ Ballet Mary Jane Flat to life through ballet’s most recognizable codes. A slim silhouette and double straps give the shoe its quiet elegance, softened for everyday dressing.

Cloud Soft SEIRA Ballet Mary Jane Flats Mist Gray

Cloud Soft™ SEIRA Ballet Mary Jane Flats Mist Gray

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Cloud Soft SEIRA Ballet Mary Jane Flats Daffodil

Cloud Soft™ SEIRA Ballet Mary Jane Flats Daffodil

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Cloud Soft SEIRA Ballet Mary Jane Flats Mist Blue

Cloud Soft™ SEIRA Ballet Mary Jane Flats Mist Blue

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Cloud Soft SEIRA Ballet Mary Jane Flats Blush Pink

Cloud Soft™ SEIRA Ballet Mary Jane Flats Blush Pink

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Cloud Soft SEIRA Polka Dot Ballet Mary Jane Flats White

Cloud Soft™ SEIRA Polka Dot Ballet Mary Jane Flats White

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Cloud Soft SEIRA Polka Dot Silk Ballet Mary Jane Flats Mist Gray

Cloud Soft™ SEIRA Polka Dot Silk Ballet Mary Jane Flats Mist Gray

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Cloud Soft SEIRA Polka Dot Silk Ballet Mary Jane Flats Black

Cloud Soft™ SEIRA Polka Dot Silk Ballet Mary Jane Flats Black

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AURA — THE CLOUD SOFT™ RETRO TRAINER

AURA takes Cloud Soft™ in a sportier direction. Built around a slim, low-profile silhouette, the Cloud Soft™ retro trainer translates the collection’s softness into an everyday sneaker with a distinctly nostalgic edge.

Cloud Soft AURA campaign Cloud Soft AURA campaign
Cloud Soft AURA Retro Trainers Daffodil

Cloud Soft™ AURA Retro Trainers Daffodil

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Cloud Soft AURA Retro Trainers Cocoa Brown

Cloud Soft™ AURA Retro Trainers Cocoa Brown

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Cloud Soft AURA Retro Trainers Mist Gray

Cloud Soft™ AURA Retro Trainers Mist Gray

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Cloud Soft AURA Retro Trainers Scarlet Red

Cloud Soft™ AURA Retro Trainers Scarlet Red

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Cloud Soft AURA Retro Trainers Mist Blue

Cloud Soft™ AURA Retro Trainers Mist Blue

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BEYOND THE STUDIO

Ballet, without the performance.

Cloud Soft™ takes the softness, restraint and delicate details of the studio beyond the rehearsal room — reworking them into silhouettes made for everyday dressing.
From Cloud Soft™ Ballet Mary Jane Flats to Cloud Soft™ Retro Trainers, the collection moves between delicate ballet codes and nostalgic low-profile sneakers, exploring softness across two distinct footwear silhouettes.

SOFTLY BALLET.
DISTINCTLY DAPHNE.LAB.